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![Customer acquisition vs. customer retention, [where should your focus be?]](https://static.wixstatic.com/media/cf947e_94aaa849af3e4a219e00dfad8db88cca~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_1816,h_1364,fp_0.50_0.50,q_90,enc_avif,quality_auto/cf947e_94aaa849af3e4a219e00dfad8db88cca~mv2_d_6000_4000_s_4_2.jpg)
Customer acquisition vs. customer retention, [where should your focus be?]
It is in customer complaints that you know what your customers care about, and what they expect from your products and services.
Your 
Ashok Miranda
May 2, 20184 min read
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![Is looking for new customers your top priority? [Why it shouldn't be]](https://static.wixstatic.com/media/cf947e_f0b5b9af126a451e8b78e82ac3462753~mv2_d_3456_5184_s_4_2.jpg/v1/fill/w_1816,h_1364,fp_0.50_0.50,q_90,enc_avif,quality_auto/cf947e_f0b5b9af126a451e8b78e82ac3462753~mv2_d_3456_5184_s_4_2.jpg)
Is looking for new customers your top priority? [Why it shouldn't be]
Given that potentially up to 80% of your business comes from 20% of your customers, and the cost of customer acquisition is so much higher t
Ashok Miranda
Oct 4, 20174 min read
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